Paste a video.
Get the hook teardown.

YouTube or Instagram link → format, hook anatomy, narrative arc, retention drivers, CTA analysis, and 6+ content ideas — rebuilt for B2B founders and marketers.

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Hook anatomy
First 3s, first 10s, the pattern used, why it works, how to sharpen it.
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Format taxonomy
Contrarian manifesto? Listicle? Founder POV? Mapped to what works for B2B.
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Retention drivers
Pattern interrupts, callbacks, predicted drop-off moments with fixes.
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B2B lens
Every takeaway translated for founders, GTM operators, and marketers — no creator-economy fluff.
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6+ content ideas
Ready-to-shoot videos using the same format, tuned to your niche.
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Profile sweep (soon)
Drop a whole IG or YouTube channel — analyze their last 20 videos in one pass.

How it works

  1. 1. Paste a YouTube or Instagram link
  2. 2. Optionally add a focus line (your niche, your lens)
  3. 3. yt-dlp pulls the audio, Whisper transcribes, Claude analyzes
  4. 4. You get a permalinked teardown in ~60 seconds

Free — 3 analyses/day per IP. No signup.